Money is the heart of any business
If company is running off the money then further activities will be complicated. The biggest problem is, when you do not know that you will be in trouble in near future. With a proper cashflow prediction tool you can save time to prepare your plans, and be prepared for turbulent times.
The current bank balance is not saying anything what happens tomorrow or day after. You need to see a bigger picture of your cash activities. Things are going more complicated, if you have a group of companies you need to mange. Then you want to see consolidated view of all your cashflows. Without a proper tool it will be time consuming to collect all the data from different accounting softwares.